Thank God it’s Friday, many will think to themselves today. Because once again, special offers and supposedly low prices invite organized consumer excess. Almost all types of sellers will take advantage of this annual opportunity to boost sales – from small boutiques to large malls to Amazon.
First originating in the United States as a one-day-only promotion in brick-and-mortar retail, Black Friday established itself in Switzerland at the beginning of our century. And it is expanding: We have moved on to Black Friday Week including Cyber Monday. Entire industries focus on this event when coordinating their marketing measures. After all, it’s the phase just before Christmas, which is crucial for sellers. And many consumers share their enthusiasm, even looking forward to this year’s planned shopping frenzy with more anticipation than to the feast of love.
That said, dissent is on the rise: A 2020 DemoSCOPE survey showed every second Swiss person would abolish Black Friday if they could.