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Emerging Interest

Not invested yet? Here’s why many Swiss residents do not invest and how this can change

byThe i-vest Team
byThe i-vest Team
The i-vest Team

What do you do with your money? Is it just sitting in the bank, or are you investing it?

According to a survey by Alpian among mass affluents in Switzerland from June 2021, 18 percent of the 383 respondents have never invested, yet – that is about one in five.

The study also shows that there are differences between the sexes: Even though there are many reasons why women, in particular, should invest and build up their assets, 25 percent of women surveyed have never invested. That’s 10 percentage points more than men.

Women vs. men

So why is it that more women seem to shy away from investing than men as the survey suggests?

More than half of the women surveyed (54 percent) said a lack of knowledge is what they struggle with most when it comes to investing – among men, only 32 percent cited a lack of knowledge as a barrier.

For men, according to the survey time is more of a barrier. Around 38 percent of them said they have too little time to properly manage their investments. Among women, only 26 percent cited time as a bottleneck.

Not invested, yet? Here’s why many Swiss do not invest and how this can change
Not invested, yet? Here’s why many Swiss do not invest and how this can change

Both genders have in common that they are put off by complicated investment processes and often distrust banks as well.

Millennials vs. older people

When it comes to distrusting banks, however, we find an interesting generational difference.

While Millennials (in this case, 25- to 34-year-olds) named a lack of trust in banks as one major reason that they were struggling with when it comes to investing (38 percent), for the older generation, ages 35 to 54, this was not so much of an issue. A lack of trust in banks discouraged only 27 percent of them from investing.

For a generation that felt the impact of the 2008 financial crisis, this lack of trust may not be completely unfounded.

Not invested, yet? Here’s why many Swiss do not invest and how this can change
Not invested, yet? Here’s why many Swiss do not invest and how this can change

We’ve seen that distrust of banks, complicated processes and structures when it comes to investing, and a lack of knowledge and time are the biggest barriers when it comes to investing and building wealth.

So, what needs to change?

What investors want

Nearly 60 percent of respondents in Switzerland say that investing would become more important to them if it were easier. Around 38 percent would like to have an experienced financial advisor at their side, and 36 percent would like investment options to match their individual wealth goals.

In short, according to Alpian’s survey investors want simplicity, advice and personalization from their bank.

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The good news is: With new technologies on the rise, investing might become that simple very soon.

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Not invested, yet? Here’s why many Swiss do not invest and how this can change

 

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Disclaimer:

Alpian has submitted an application for a full banking license to Switzerland’s Financial Market Supervisory Authority (FINMA). Content of this publication is for informational purposes only, you should not construe any such information as legal, tax, investment, financial, or other advice.

About the author
The i-vest Team
The i-vest Team

Driven by a need for clarity and simplicity on all things wealth related, the i-vest team works closely with senior financial experts and advisors to dive deeper into the world of finance, investment and wealth to make it more relevant for you.